Dashboard / Agent Video Control Plane
Videos Generated (7d)
1,247
+23% from last week
Agent Executions
3,891
+41% from last week
Policy Violations Blocked
18
-12% from last week
Active Identities
8
2 pending approval
Recent Agent Activity
Sales Agent generated 12 personalized outbound videos for Q1 pipeline
2 min ago
Policy Engine blocked video: avatar "Sarah Chen" not authorized for external marketing
15 min ago
L&D Agent regenerated 8 training videos after compliance policy v2.3 update
1 hour ago
Internal Comms Agent created CEO quarterly update for 3 regions, 4 languages
3 hours ago
Lifecycle Engine expired 23 videos from deprecated product line "Prism v1"
5 hours ago
HR Agent queried registry — reused existing onboarding video (87% match)
6 hours ago
Video Distribution
Internal Comms
38%
Sales Outbound
28%
L&D / Training
22%
Marketing
8%
Support
4%

Agentic Video Flow

How agents create, govern, and manage video through the control plane

Classic Workflow

1
Human ideates — writes script, picks concept
2
Human creates — records, edits, iterates
3
Human reviews — checks brand, compliance
4
Human distributes — uploads, shares manually
5
Human updates — re-creates from scratch
Most effort in creation & editing. Slow, expensive, doesn’t scale.

Agentic Flow

1
Human sets intent — purpose, audience, constraints
2
Agent executes — generates variants automatically
3
Human reviews diff — approves or adjusts
4
System propagates — updates everywhere instantly
5
System remembers — compounds knowledge over time
Human effort shifts to judgment & review. Fast, scalable, governed.

Control Plane Pipeline

Click “Run Simulation” to see a live agent request

Step 1
Structured Intent
Agent sends purpose, audience, channel, constraints
Agent
→
Step 2
Policy Check
Validate brand, compliance, channel rules
Control Plane
→
Step 3
Identity Auth
Verify avatar/voice permissions for context
Control Plane
→
Step 4
Generate
Deterministic creation with approved assets
HeyGen Engine
→
Step 5
Register
Store as structured object with provenance
System of Record
Agent Execution Log
Click “Run Simulation” to start…

Governance Policies

Rules enforced at creation time — before any video is generated

Brand Guidelines

Enforce logo, color, intro/outro templates, and tone-of-voice for external video.

Activev2.1 · 3d ago

Compliance & Legal

Require disclaimers, prevent unapproved claims, enforce regional regulations.

Activev3.0 · 1d ago

Identity & Avatar

Control which synthetic identities are allowed in which contexts.

Activev1.4 · 5d ago

Lifecycle & Expiry

Auto-expire after policy changes, product deprecation, or time-based rules.

Activev1.2 · 7d ago

Channel Rules

Different constraints per channel: internal, sales, marketing, support, partner.

Draftv0.8 · 2d ago

Localization

Govern language, cultural adaptation, regional compliance for multi-market video.

Activev2.0 · 4d ago

Identity Governance

Synthetic identities — avatars, voices, persona authorization

JC

James Chen

CEO Avatar
Authorized
Internal CommsLeadershipAll Hands
SR

Sarah Rodriguez

VP Sales Avatar
Authorized
Sales OutboundEnablement
MP

Maya Patel

Brand Persona
Authorized
MarketingProductExternal
DK

David Kim

Engineering Lead
Restricted
Internal OnlyTechnical
LW

Lisa Wang

HR Director
Authorized
OnboardingTrainingInternal
AI

Aria (Synthetic)

Support Persona
Authorized
SupportOnboardingFAQ
RT

Robert Taylor

Former CMO
Revoked
MarketingExternal
?

Alex Nguyen

New VP Product
Pending
Awaiting consent

Video Registry

System of record — every AI-generated video as a governed object

Q1 Sales Enablement — New Pricing Overview

2 hours ago · Sarah Rodriguez · 2:34
SalesPricing v3.2EN Active
Expires in 90d

Employee Onboarding — Benefits Overview 2025

1 day ago · Lisa Wang · 5:12
HROnboardingEN, ES, ZH Active
Expires in 180d

Compliance Training — Data Privacy Module 3

12 days ago · Aria (Synthetic) · 8:45
L&DCompliance v2.3EN, DE, FR, JA Policy Updated
Regeneration queued

Prism v1 Product Demo — Enterprise

45 days ago · Maya Patel · 3:22
MarketingPrism v1 (deprecated) Expired
Expired 5h ago

Summer Launch Campaign (Robert Taylor)

60 days ago · Robert Taylor (REVOKED) · 1:48
Marketing Identity Revoked
Identity deauthorized

Video Templates

Pre-approved templates agents can invoke — brand-safe by default

Sales Outbound

Personalized prospect video with dynamic name, company, pain point.

847 uses3 avatars

Employee Onboarding

Welcome video with org context, team intro, first-week logistics.

234 uses2 avatars

Policy Announcement

Internal announcement with change summary, effective date, actions.

56 uses4 avatars

Training Module

Multi-section training with quizzes, summaries, localization.

412 uses1 avatar

Customer FAQ

Auto-generated answer video from knowledge base with branded intro.

1,203 uses1 avatar

Executive Update

Quarterly/monthly update with metrics overlay and leadership avatar.

48 uses2 avatars

Agent Workflows

Automation flows that agents execute autonomously

RunningSales Video Refresh on Pricing Update
When pricing data changes, automatically regenerate all sales enablement videos using the latest messaging.
Trigger
Pricing Update
→
Query
Find affected
→
Generate
Regenerate all
→
Notify
Alert for review
Last triggered: 2h ago · 12 videos · Avg 34s
RunningNew Hire Onboarding Pipeline
When HRIS flags a new hire, generate personalized welcome video with team info and benefits overview.
Trigger
HRIS Event
→
Enrich
Pull context
→
Generate
Welcome video
→
Deliver
Email to hire
Last triggered: 1d ago · 3 videos · 4.8/5 satisfaction
ScheduledCompliance Policy Cascade
When compliance policies update, scan affected training videos, regenerate, and track completion.
Trigger
Policy Bump
→
Audit
Scan content
→
Regenerate
Update variants
→
Track
Completion
Next: Compliance v2.4 (Feb 15) · Est. 45 videos

Strategic Positioning

Generate once, personalize infinitely, govern centrally

Agent-Ready + Generation
HeyGen (Now)
Agent-Ready + System of Record
HeyGen (Vision)
Human-Centric + Generation
Synthesia
Loom
Human-Centric + System of Record
Adobe
Traditional DAMs
Synthesia
Direct feature parity. Differentiate via governance and agent APIs.
Loom
Disposable async messaging. No governance, no lifecycle.
Adobe
Creative production. Scope to “business video” to avoid collision.
DAMs
Retrospective archives. Control Plane sits above, DAMs below.